The App Store makes iPhone a third-party software platform
iPhone 3G and iPhone software 2.0 arrived with the App Store, turning native third-party apps into a core part of the iPhone platform rather than an external add-on.
Archive chapter
What changed across Apple in 2008: ecosystem turning points, hardware launches, software releases and the support boundaries that moved with them.
Historical context
Curated, source-backed moments that explain how products, software and technologies changed direction together. These records add context without duplicating the canonical product or OS facts below.
iPhone 3G and iPhone software 2.0 arrived with the App Store, turning native third-party apps into a core part of the iPhone platform rather than an external add-on.
Software history
Verified public releases in 2008, including major-version milestones, maintenance updates and products that lost major-version support.
Apple TV Software / tvOS
8 public releases in this major line · 7 point updates
Apple TV gained direct iTunes movie rentals, including HD titles with Dolby Digital, without requiring a computer.
The software expanded direct access to podcasts, photos, YouTube, music, and TV content from the television interface.
iPhone OS / iOS
7 public releases in this major line · 6 point updates
iPhone 2.0 opened the platform to native third-party applications distributed through the new App Store.
Microsoft Exchange ActiveSync, VPN, remote wipe, and other enterprise capabilities expanded iPhone into managed business environments.
The release added contact search, bulk message operations, and support for viewing additional document formats.
Public release history
18 public point updates are recorded for this year. Expand a platform to inspect the version-by-version release dates.
Hardware releases
Filters below affect the hardware list only. Product relationships and generation deltas still come from the canonical lineage catalog.
5 catalogued products
Mac · MacBook Air
The original MacBook Air paired a 13.3-inch display and full-size keyboard with an exceptionally thin aluminum notebook enclosure.
13.3-inch LED-backlit display in an aluminum enclosure measuring 0.16 to 0.76 inches thick.
Multi-Touch trackpad with pinch, rotate, and swipe gestures.
Optional 64GB solid-state storage and the external MacBook Air SuperDrive.
iPhone · Standard
3G, GPS, and third-party apps turn iPhone into a connected software platform.
Faster mobile data became a first-class part of the iPhone experience.
Native location capability expanded maps and location-aware apps.
iPod · nano
Nano returns to a tall, curved aluminum form and adds an accelerometer, Shake to Shuffle and Genius playlists.
Accelerometer and Shake to Shuffle.
Genius playlist support.
Tall curved aluminum-and-glass form replaces the wide third-generation body.
iPod · touch
The second iPod touch becomes thinner and more game-focused, adding external volume controls and a built-in speaker as the App Store era begins.
Built-in speaker and physical volume controls.
Contoured metal enclosure is thinner and lighter than the first generation.
Mac · MacBook Pro
The late-2008 15-inch MacBook Pro brought the single-piece aluminum unibody construction to Apple’s professional notebook line.
Precision aluminum unibody enclosure and a glass Multi-Touch trackpad.
NVIDIA GeForce 9400M integrated graphics, with GeForce 9600M GT discrete graphics on 15-inch configurations.
Mini DisplayPort for digital video output.