2023

15 catalogued products

1. Mac · Mac mini

   Mac mini (M2 and M2 Pro, 2023)

   The 2023 Mac mini extended Apple silicon to M2 and, for the first time in the line, an M2 Pro configuration.

   • IntroducedApple M2 Pro configuration for Mac mini

     Apple M2 Pro configuration for Mac mini.

   • IntroducedUp to four Thunderbolt 4 ports on the M2 Pro model

     Up to four Thunderbolt 4 ports on the M2 Pro model.

   • ChangedM2 and M2 Pro chip options, with M2 Pro supporting up to 32GB unified memory

     M2 and M2 Pro chip options, with M2 Pro supporting up to 32GB unified memory.

   • ChangedHDMI with support for up to 8K display output on the M2 Pro model

     HDMI with support for up to 8K display output on the M2 Pro model.

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2. Mac · MacBook Pro

   MacBook Pro (14-inch and 16-inch, M2 Pro/Max, 2023)

   The 2023 MacBook Pro update moved the 14-inch and 16-inch designs to M2 Pro and M2 Max while adding newer wireless and display connectivity standards.

   • IntroducedM2 Pro and M2 Max chip configurations for the 14-inch and 16-inch MacBook Pro

     M2 Pro and M2 Max chip configurations for the 14-inch and 16-inch MacBook Pro.

   • IntroducedWi-Fi 6E and Bluetooth 5.3

     Wi-Fi 6E and Bluetooth 5.3.

   • IntroducedHDMI output supporting up to an 8K display at 60Hz or a 4K display at 240Hz

     HDMI output supporting up to an 8K display at 60Hz or a 4K display at 240Hz.

   • ChangedUp to 96GB unified memory on M2 Max configurations

     Up to 96GB unified memory on M2 Max configurations.

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3. HomePod · Standard

   HomePod (2nd generation)

   Rebooted Apple's full-sized acoustic flagship using Apple S7 silicon, an optimized 5-tweeter beamforming array, a detachable standard power cord, native Matter/Thread smart-home integration, and built-in climate sensing.

   • IntroducedApple S7 System in Package (SiP) running advanced computational audio algorithms, real-…

     Apple S7 System in Package (SiP) running advanced computational audio algorithms, real-time system monitoring, and automated room boundary mapping.

   • IntroducedRe-engineered 5-tweeter horn-loaded beamforming array angled around the bottom perimete…

     Re-engineered 5-tweeter horn-loaded beamforming array angled around the bottom perimeter, each equipped with its own neodymium magnet and dedicated amplifier.

   • IntroducedIntegrated Thread mesh networking radio and native Matter protocol support, establishin…

     Integrated Thread mesh networking radio and native Matter protocol support, establishing the speaker as an advanced smart home hub.

   • IntroducedApple U1 Ultra Wideband chip enabling directional iPhone proximity audio handoff and me…

     Apple U1 Ultra Wideband chip enabling directional iPhone proximity audio handoff and media controls.

   • IntroducedBuilt-in ambient temperature and humidity sensor enabling automated smart home climate…

     Built-in ambient temperature and humidity sensor enabling automated smart home climate rules.

   • IntroducedSound Recognition safety capability

     listens for smoke and carbon monoxide alarm sounds and broadcasts actionable alerts to iPhone, iPad, and Apple Watch.

   • IntroducedDetachable standard figure-8 (IEC C7) braided power cable that plugs cleanly into a rec…

     Detachable standard figure-8 (IEC C7) braided power cable that plugs cleanly into a recessed chassis socket, eliminating the fixed captive cable design.

   • IntroducedRecessed top touch surface with edge-to-edge illumination, enlarging the active multi-c…

     Recessed top touch surface with edge-to-edge illumination, enlarging the active multi-color Siri visual display area.

   • IntroducedeARC home theater audio integration

     allows an Apple TV 4K to transmit audio from all connected television inputs (including gaming consoles) through the HomePod pair.

   • IntroducedMidnight colorway crafted with 100% recycled mesh fabric, replacing Space Gray alongsid…

     Midnight colorway crafted with 100% recycled mesh fabric, replacing Space Gray alongside White.

   • ChangedAcoustic driver configuration streamlined from 7 tweeters to 5 tweeters with optimized…

     Acoustic driver configuration streamlined from 7 tweeters to 5 tweeters with optimized horn geometries.

   • ChangedFar-field microphone array reduced from 6 microphones to 4 microphones, maintaining voi…

     Far-field microphone array reduced from 6 microphones to 4 microphones, maintaining voice pickup accuracy through updated DSP noise isolation.

   • ChangedHeight reduced by 4 mm (from 172 mm to 168 mm)

     Height reduced by 4 mm (from 172 mm to 168 mm); weight reduced by 200 grams (from 2.5 kg to 2.3 kg).

   • ChangedSilicon shifted from iPhone A-series (A8) to Apple Watch S-series (S7)

     Silicon shifted from iPhone A-series (A8) to Apple Watch S-series (S7).

   • ChangedWi-Fi standard switched to 802.11n (Wi-Fi 4) matching the S7 package radio

     Wi-Fi standard switched to 802.11n (Wi-Fi 4) matching the S7 package radio.

   • ChangedIntro price lowered by $50 compared to the 1st generation launch ($299 vs $349)

     Intro price lowered by $50 compared to the 1st generation launch ($299 vs $349).

   • Retired7-tweeter circular array layout

     7-tweeter circular array layout.

   • Retired6-microphone circular listening array

     6-microphone circular listening array.

   • RetiredCaptive non-detachable power cord

     Captive non-detachable power cord.

   • RetiredSpace Gray finish (replaced by Midnight)

     Space Gray finish (replaced by Midnight).

   • Retained4-inch high-excursion woofer with motor excursion sensor, real-time bass feedback calib…

     4-inch high-excursion woofer with motor excursion sensor, real-time bass feedback calibration, spatial audio with Dolby Atmos support, and seamless 3D knitted mesh enclosure.

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4. Apple Vision · Pro

   Apple Vision Pro

   Establishes Apple's spatial computing platform using custom micro-OLED displays, real-time dual-chip M2/R1 architecture, and an eyes, hands, and voice spatial interaction model.

   Spatial computing
   • IntroducedDual Micro-OLED 3D display system

     Custom micro-OLED display system packing 23 million pixels across two stamp-sized displays with 7.5-micron pixel pitch, 92% DCI-P3 wide color gamut, custom three-element catadioptric lenses, and variable refresh rates up to 100Hz (90Hz, 96Hz, 100Hz).

   • IntroducedDual-chip spatial architecture

     Parallel processing combining an Apple M2 chip (8-core CPU, 10-core GPU, 16-core Neural Engine, 16GB unified memory with 100GB/s bandwidth) for visionOS computation and an Apple R1 co-processor dedicated to streaming 12 cameras, 5 sensors, and 6 microphones with 12ms photon-to-photon latency and 256GB/s memory bandwidth.

   • IntroducedMultimodal controller-free input model

     Replaces handheld physical controllers with high-accuracy eye tracking (4 internal IR cameras and LED illuminators) combined with hand gesture tracking (downward and peripheral tracking cameras) and Siri voice control.

   • IntroducedOptic ID iris biometrics

     Iris-based biometric authentication utilizing invisible infrared light patterns and encrypted local processing via the Secure Enclave processor.

   • IntroducedEyeSight outward lenticular display

     Curved external OLED display with a lenticular lens layer that reveals the user's rendered eyes and visual cues indicating their level of immersion to nearby people.

   • IntroducedPersonalized Spatial Audio system

     Dual-driver audio pods positioned next to each ear deliver personalized Spatial Audio with dynamic head tracking and acoustic room ray tracing.

   • IntroducedStereoscopic 3D camera system

     Dual-camera stereoscopic main camera system (18 mm, ƒ/2.00 aperture, 6.5 stereo megapixels) capable of spatial photo and spatial video capture.

   • IntroducedModular ergonomic enclosure with tethered external battery

     Three-dimensionally formed laminated glass front fused to an aluminum alloy frame, interchangeable magnetically attached Light Seals and Cushions, Solo Knit Band and Dual Loop Band, paired with a separate 353g tethered aluminum battery pack to minimize weight on the face.

   • RetainedContinuity across Apple ecosystem

     Mac Virtual Display wirelessly mirrors Mac displays into spatial 4K screens; supports iOS and iPadOS app ecosystems natively in visionOS windows.

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5. Mac · Mac Pro

   Mac Pro (M2 Ultra, 2023)

   The 2023 Mac Pro completed Apple silicon’s transition across the Mac lineup while preserving the tower’s PCIe expansion role.

   • IntroducedApple M2 Ultra configuration for Mac Pro

     Apple M2 Ultra configuration for Mac Pro.

   • IntroducedSix open PCIe Gen 4 slots, including two x16 slots

     Six open PCIe Gen 4 slots, including two x16 slots.

   • ChangedEight Thunderbolt 4 ports and two HDMI ports

     Eight Thunderbolt 4 ports and two HDMI ports.

   • ChangedUp to 192GB unified memory and up to 24-core CPU configuration

     Up to 192GB unified memory and up to 24-core CPU configuration.

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6. Mac · Mac Studio

   Mac Studio (M2 Max/Ultra, 2023)

   The 2023 Mac Studio advanced the compact professional desktop to M2 Max and M2 Ultra while retaining its dense connectivity-focused form.

   • IntroducedM2 Max and M2 Ultra configurations for Mac Studio

     M2 Max and M2 Ultra configurations for Mac Studio.

   • IntroducedHDMI 2.1 support for 8K display output at 60Hz

     HDMI 2.1 support for 8K display output at 60Hz.

   • ChangedUp to six Thunderbolt 4 ports on the M2 Ultra model

     Up to six Thunderbolt 4 ports on the M2 Ultra model.

   • ChangedWi-Fi 6E and Bluetooth 5.3

     Wi-Fi 6E and Bluetooth 5.3.

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7. Mac · MacBook Air

   MacBook Air (15-inch, M2, 2023)

   The 15-inch MacBook Air established a larger-screen Air configuration while retaining M2, a fanless design, and the thin aluminum enclosure.

   • IntroducedA 15.3-inch Liquid Retina display in a MacBook Air

     A 15.3-inch Liquid Retina display in a MacBook Air.

   • IntroducedSix-speaker sound system with force-cancelling woofers and support for Spatial Audio

     Six-speaker sound system with force-cancelling woofers and support for Spatial Audio.

   • RetainedApple M2 chip, MagSafe charging, two Thunderbolt ports, and a fanless design

     Apple M2 chip, MagSafe charging, two Thunderbolt ports, and a fanless design.

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8. Apple Watch · Series

   Apple Watch Series 9

   The S9 SiP and its 4-core Neural Engine introduce on-device Siri processing, the Double Tap gesture, a 2,000-nit display, second-generation Ultra Wideband, and Apple's first carbon-neutral product configurations.

   • IntroducedS9 SiP with 4-core Neural Engine

     S9 SiP with 4-core Neural Engine

   • Introduced*Hardware implementation*

     Custom Apple silicon integrating a dual-core CPU with 5.6 billion transistors (60% more than the S8), a 30% faster GPU, and Apple's first dedicated 4-core Neural Engine in an Apple Watch, accelerating machine learning workloads up to 2x faster than the S8 SiP.

   • IntroducedDouble Tap gesture

     Double Tap gesture

   • Introduced*Hardware requirement*

     Powered by the S9's 4-core Neural Engine running an advanced machine learning algorithm that processes data from the accelerometer, gyroscope, and optical heart sensor (detecting micro-movements and microscopic blood flow fluctuations in the wrist when the index finger and thumb touch twice).

   • Introduced*Software functionality*

     Released in watchOS 10.1 as a system-wide primary navigation paradigm allowing users to control primary button actions in apps with one hand (answering/ending phone calls, capturing photos with Camera Remote, playing/pausing audio, stopping timers, snoozing alarms, opening/scrolling the Smart Stack) without touching the display screen.

   • Introduced*Distinction from AssistiveTouch*

     Unlike the legacy AssistiveTouch accessibility feature (which uses coarser heuristic clenches/pinches with visual halos and battery impact), Double Tap is an ambient, low-latency, zero-battery-penalty native interaction method requiring the S9 Neural Engine.

   • IntroducedOn-device Siri processing and private health logging

     On-device Siri processing and private health logging

   • Introduced*Hardware acceleration*

     Dictation and speech-to-text processing executed locally on the S9 Neural Engine, making dictation up to 25% more accurate than Series 8.

   • Introduced*Software functionality*

     Siri processes commands that do not require external internet information (starting workouts, setting alarms, checking local timers) completely on-device with near-instant responsiveness; enables private queries and logging of health data (e.g., asking "How did I sleep last night?" or logging medications) directly to the Health app.

   • IntroducedSecond-generation Ultra Wideband (UWB) chip

     Second-generation Ultra Wideband (UWB) chip

   • Introduced*Hardware implementation*

     Next-generation UWB wireless transceiver replacing the original U1 chip.

   • Introduced*Software functionality*

     Enables Precision Finding for paired iPhone 15 family devices (providing directional guidance, distance metrics, and haptic/auditory feedback); triggers automatic Now Playing media controls when approaching within 4 meters of a HomePod.

   • Introduced2,000 nits peak display brightness and 1 nit minimum

     2,000 nits peak display brightness and 1 nit minimum

   • Introduced*Hardware implementation*

     Upgraded display driver architecture doubles maximum outdoor brightness to 2,000 nits (matching the original Apple Watch Ultra) while adding the ability to dim down to 1 nit in dark rooms or theaters to preserve night adaptation and avoid disruption.

   • IntroducedInternal storage doubled to 64GB

     Flash storage increased from 32GB on Series 8 to 64GB as standard on all configurations.

   • IntroducedFirst certified carbon-neutral product configurations

     Selected aluminum case models paired with Sport Loop bands meet Apple's carbon-neutral criteria (100% clean electricity for manufacturing, 30%+ recycled or renewable content by weight, 50%+ non-air transportation, and verified carbon offsets).

   • ChangedPeak display brightness

     Doubled from 1,000 nits (Series 8) to 2,000 nits.

   • ChangedMinimum display brightness

     (minor): Lowered to 1 nit (down from 2 nits on previous generations).

   • ChangedSilicon generation

     Replaced A13-derived S8 core with S9 microarchitecture.

   • ChangedDictation accuracy

     (minor): Improved by 25% due to on-device Neural Engine processing.

   • RetiredLeather accessories

     Apple completely stopped offering leather watch bands and accessories across its lineup, replacing them with FineWoven and recycled yarn textiles.

   • Retained41mm and 45mm case sizes

     Maintained the case footprint, curvature, and 1.7mm display borders established in Series 7.

   • RetainedDual-sensor wrist temperature system

     Retained the dual-sensor temperature array for nighttime sampling and retrospective ovulation estimates.

   • RetainedCrash Detection sensor array

     Retained the 256g high-g accelerometer, HDR gyroscope, barometer, and microphone crash detection architecture.

   • Retained18-hour standard battery life

     Preserved the 18-hour all-day standard battery baseline (up to 36 hours in Low Power Mode).

   • RetainedDurability standards

     Retained IP6X dust resistance and WR50 water resistance (50 meters).

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9. Apple Watch · Ultra

   Apple Watch Ultra 2

   Empowered by the S9 SiP, the second-generation Ultra pushes peak display brightness to 3,000 nits, integrates on-device Siri and the Double Tap gesture, and expands operating altitude tolerances from -500 to 9,000 meters.

   • IntroducedS9 SiP architecture in the Ultra chassis

     S9 SiP architecture in the Ultra chassis

   • Introduced*Hardware implementation*

     Custom Apple silicon packaging 5.6 billion transistors, a 30% faster GPU, and a dedicated 4-core Neural Engine that executes machine learning workloads up to 2x faster than the S8 SiP.

   • Introduced3,000 nits peak display brightness

     3,000 nits peak display brightness

   • Introduced*Hardware implementation*

     Advanced display architecture pushes maximum brightness to 3,000 nits—a 50% increase over the original Ultra (2,000 nits)—making it Apple’s brightest display at announcement, while adding the ability to dim down to 1 nit in pitch-dark environments.

   • IntroducedDouble Tap gesture

     Double Tap gesture

   • Introduced*Hardware requirement*

     Enabled exclusively by the S9's 4-core Neural Engine processing real-time sensor streams from the accelerometer, gyroscope, and optical heart sensor (detecting micro-changes in wrist blood flow when tapping index finger and thumb together).

   • Introduced*Software functionality*

     Provides one-handed device control in demanding sports and outdoor contexts (such as holding trekking poles, bike handlebars, climbing gear, or ski poles) to perform primary actions such as stopping timers, answering calls, or scrolling the Modular Ultra face.

   • IntroducedOff-grid on-device Siri

     Off-grid on-device Siri

   • Introduced*Hardware acceleration*

     Speech recognition and dictation processed locally on the Neural Engine (up to 25% more accurate).

   • Introduced*Software functionality*

     Full offline Siri capability in remote wilderness environments without cellular or Wi-Fi connectivity for setting waypoints, starting workouts, timing intervals, and logging private health metrics directly into the Health app.

   • IntroducedSecond-generation Ultra Wideband chip

     Second-generation Ultra Wideband chip

   • Introduced*Hardware implementation*

     Next-generation UWB transceiver enables Precision Finding for iPhone 15 family devices with directional indicators and distance readouts.

   • IntroducedExpanded altitude operating range (-500m to 9,000m)

     Tested environmental envelope expanded to operate from 500 meters below sea level (lowest land valleys) up to 9,000 meters above sea level (accommodating extreme mountaineering up to Mount Everest's peak).

   • IntroducedModular Ultra watch face

     (minor): Capitalizes on the 49mm display border by utilizing the outer perimeter edge to present real-time seconds, altitude, or water depth; supports automatic ambient-light night mode switching.

   • IntroducedAutomatic depth logging

     (minor): Depth app automatically records underwater dive sessions and saves logs to the Fitness app on iPhone with GPS entry points.

   • Introduced95% recycled titanium case and carbon neutrality

     The 49mm titanium enclosure is manufactured with 95% recycled aerospace-grade titanium, achieving certified carbon neutrality when paired with Trail Loop or Alpine Loop bands.

   • IntroducedInternal storage doubled to 64GB

     Expanded onboard flash storage from 32GB to 64GB.

   • ChangedPeak display brightness

     Increased by 50%, from 2,000 nits to 3,000 nits.

   • ChangedLow Power Mode battery duration

     Extended from up to 60 hours (original Ultra) to up to 72 hours in Low Power Mode via watchOS power optimizations, while retaining the 36-hour normal use baseline.

   • ChangedCase material sustainability

     (minor): Transitioned from virgin titanium to 95% recycled titanium alloy.

   • Retained49mm titanium case and flat sapphire crystal

     Retained the ruggedized enclosure geometry with a raised perimeter lip to safeguard the flat crystal against edge shocks.

   • RetainedCustomizable physical Action button

     Customizable physical Action button

   • Retained*Hardware continuity*

     International orange tactile physical button on the left edge remains the central physical interaction point for gloved and wet use.

   • Retained*Software continuity*

     Instant actuation of Workouts, Segments, Compass Waypoints, Backtrack, Flashlight, Diving, or custom Shortcuts.

   • RetainedPrecision dual-frequency GPS (L1 + L5)

     Retained the dual-frequency antenna array and custom positioning algorithms for high-accuracy tracking in dense terrain.

   • RetainedWR100 and EN13319 diving certification

     Maintained 100m water resistance, recreational scuba compliance to 40m, integrated depth gauge, and water temperature sensor.

   • Retained86-decibel Emergency Siren

     Preserved the dual-speaker acoustic emergency beacon audible up to 600 feet (180 meters).

   • RetainedHealth sensor suite

     Retained dual-sensor wrist temperature system, ECG electrical heart sensor, and Crash Detection safety system.

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10. iPhone · Standard

    iPhone 15

    USB-C, Dynamic Island, and a 48MP main camera move recent Pro ideas into the standard tier.

    USB-C on iPhoneDynamic Island
    • IntroducedUSB-C

      USB-C replaced Lightning on the standard iPhone.

    • IntroducedDynamic Island reaches standard iPhone

      The adaptive island interface moved from Pro to the standard tier.

    • Changed48MP Main camera

      The standard iPhone adopted a 48MP main camera with a 2x telephoto option.

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11. iPhone · Plus

    iPhone 15 Plus

    The large mainstream branch gains USB-C, Dynamic Island, and the 48MP camera platform.

    USB-C on iPhoneDynamic Island
    • IntroducedUSB-C

      The Plus branch moved from Lightning to USB-C.

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12. iPhone · Pro

    iPhone 15 Pro

    Titanium, Action button, A17 Pro, and USB-C reshape the Pro hardware platform.

    USB-C on iPhone
    • ChangedTitanium enclosure

      A titanium band replaced the stainless-steel Pro frame and reduced weight.

    • ChangedAction button

      A configurable Action button replaced the long-standing mute switch.

    • ChangedA17 Pro

      The Pro chip introduced a new GPU architecture with hardware-accelerated ray tracing.

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13. iPhone · Pro Max

    iPhone 15 Pro Max

    The Max branch adds the 5x tetraprism Telephoto system to the titanium generation.

    USB-C on iPhone
    • Changed5x Telephoto

      A tetraprism design delivered a longer 5x optical Telephoto reach on Pro Max.

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14. Mac · iMac

    iMac (24-inch, M3, 2023)

    The 2023 24-inch iMac moved to M3 while retaining the M1-generation 24-inch all-in-one design and 4.5K Retina display.

    • IntroducedApple M3 chip with hardware-accelerated ray tracing and mesh shading

      Apple M3 chip with hardware-accelerated ray tracing and mesh shading.

    • ChangedWi-Fi 6E and Bluetooth 5.3

      Wi-Fi 6E and Bluetooth 5.3.

    • ChangedUp to 24GB unified memory

      Up to 24GB unified memory.

    • Retained24-inch 4.5K Retina display and seven-color enclosure design

      24-inch 4.5K Retina display and seven-color enclosure design.

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15. Mac · MacBook Pro

    MacBook Pro (14-inch and 16-inch, M3 family, 2023)

    The 2023 MacBook Pro range introduced the M3 family, adding a 14-inch entry configuration alongside M3 Pro and M3 Max professional models.

    • IntroducedM3, M3 Pro, and M3 Max chip configurations across the 14-inch and 16-inch MacBook Pro r…

      M3, M3 Pro, and M3 Max chip configurations across the 14-inch and 16-inch MacBook Pro range.

    • IntroducedA 14-inch MacBook Pro configuration with the base M3 chip

      A 14-inch MacBook Pro configuration with the base M3 chip.

    • IntroducedSpace black finish on M3 Pro and M3 Max configurations

      Space black finish on M3 Pro and M3 Max configurations.

    • ChangedHardware-accelerated ray tracing and mesh shading in the M3 GPU architecture

      Hardware-accelerated ray tracing and mesh shading in the M3 GPU architecture.

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